The Transition From Sales to Service

greg-noonanBy the time you receive this Fall issue, more than 1,500 of you will have been at, or headed to, one of our three FCA Mopar Business Center Conferences. Considering  they happen every other year, their importance is pronounced.

While car sales vary each year, and your net profit per vehicle varies, the need for repair of these vehicles remains steady.  Fixed operations is the largest contributor to net profit in your dealership. So why does it usually fall to second place in commanding our attention? It’s always been a sales-driven market, but this is changing each year and the evidence is most visible on your financial statement.  – READ MORE

COVER STORY
Generations of Leadership
I sat with Jim Mudd, founder of Mudd Advertising in Cedar Falls, IA while I was at the 2016 NADA show. I’ve always found Jim intriguing and wanted to capture a bit of his history.  – READ MORE


CUSTOMER RETENTION
Managing Angry Consumers Effectively – More Science than Art
Oh, the many sides of the massive amount of fix-me-now recalls being herded through service departments everywhere.  – READ MORE

TRAINING
Turning Professional Service Advisors into ‘The Master of the Waiting Room’
The purpose of this article is to get dealership executive management excited about the promise of actually selling customer pay service at a high ELR and gross profit. – READ MORE

Mopar Conference Show Guides

2016 Mopar California – Denver & West Service and Parts Business Center Conference

2016 Southeast – Southwest – Midwest Service and Parts Conference

2016 Northeast – Mid-Atlantic and Great Lakes Service & Parts Business Conference

2014 Southeast – Southwest – Midwest Service and Parts Conference

2016 Spring
Southeast – Southwest – Midwest Edition

2016 Spring
California – Denver – West Edition

2016 Spring
Northeast – Mid-Atlantic – Great Lakes Edition

2016 Summer
Southeast – Southwest – Midwest Edition

2016 Summer
California – Denver – West Edition

2016 Summer
Northeast – Mid-Atlantic – Great Lakes Edition